kultivate

From the pyramid to the vortex
Friday, 22 February 2013 15:58

Social media is disrupting the traditional pyramid of donor engagement.  A donor's lifetime value may encompass more than the contributions given - their influence should also be taken into account. Most organizations have taken influence into account in the past with their board members (give or get), but most have not considered/measured the value of a donor's engagement.

Social media allows what were once considered low-engagement donors to contribute much more to an organization than just dollars.

Read more about it here:

http://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media

 
Delicious Google Bookmarks Facebook Stumbleupon Twitter Digg