kultivate

The Science of Long Appeal Letters
Wednesday, 09 January 2013 13:52

We run into this often when we are working with committees to coordinate annual or holiday appeals.  Everyone agrees that they prefer receiving a short letter, and would give to the organization no matter what...  but then why do long letters consistently pull more and larger gifts?

Here is an excellent article on Guidestar explaining the current thought behind why longer letters work better.

 

 
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